May 4th, 2024 by . Posted in In Focus, In Focus Industrial, Tech Advice Industrial, Technical Advice

Frequently asked questions and clarifications about Equipment market Segmentation in the world of Protective Coatings

This paper provides an overview of OEM segmentation within the protective coatings market, highlighting key equipment categories and examples of some of the largest manufacturers in each segment.

What is OEM?

An original equipment manufacturer (OEM) is a company that manufactures parts and equipment intended to be marketed by another manufacturer under its own brand name. OEM products are typically incorporated into the final product sold to end-users.

What is Industrial Equipment?

Industrial equipment refers to machinery, tools, and devices used in industrial settings for various purposes such as manufacturing, processing, packaging, and material handling.

What is Engineered Equipment ?

Engineered equipment refers to products or sub-assemblies that are meticulously designed, often comprising intricate and crucial components essential for their function.

What are examples of Engineered Equipment ?

Examples of engineered equipment span various industries and include engines, pumps, turbines, generators, medical imaging equipment, and manufacturing machinery. These products are engineered to perform precise tasks efficiently and often incorporate high levels of automation.

What is the differnence between OEM, Industrial equipment and engineered equipment market?

The OEM (Original Equipment Manufacturer) market involves companies that produce components or parts used in the manufacturing of finished products by another company. Industrial equipment refers to machinery used in industrial settings for manufacturing, processing, or other purposes. Engineered equipment typically involves customized or specialized machinery designed for specific applications or industries.

What is the difference between Engineered and Industrial Equipment ?

While engineered equipment focuses on intricate, specialized designs, industrial equipment encompasses a broader category of machinery, tools, or vehicles used in manufacturing, extraction, harvesting, or handling other products.

Could one be considered a sub-category of the other between OEM, Industrial- and Engineering Equipment ?

While there can be some overlap, they are distinct markets. However, one could argue that engineered equipment could be considered a subcategory of industrial equipment, as it often serves industrial purposes but with a higher degree of customization or specialization.

Is OEM a subcategory of industrial equipment ?

Not necessarily. While OEMs often produce components used in industrial equipment, they’re not inherently a subcategory. OEMs serve a broader range of industries, providing parts and components for various applications beyond just industrial equipment. They can also supply parts for consumer products, automotive, electronics, and more.

What is the difference between protective coatings and industrial coatings ?

Protective coatings and industrial coatings are both types of coatings used for various purposes, but they have differences in their intended applications and functionalities:

  1. Protective coatings:
  • Protective coatings are designed primarily to protect surfaces from environmental factors such as corrosion, abrasion, chemicals, UV radiation, and weathering.
  • They are used in a wide range of industries and applications, including automotive, marine, aerospace, infrastructure, oil and gas, and industrial maintenance.
  • Protective coatings can be applied to a variety of substrates, including metals, concrete, wood, plastics, and composites.
  • Common types of protective coatings include anti-corrosion coatings, anti-abrasion coatings, fire-retardant coatings, and thermal barrier coatings.
  • These coatings are often applied in harsh environments where surfaces are exposed to aggressive conditions and require long-term protection.
  1. Industrial coatings:
  • Industrial coatings encompass a broader category of coatings used in industrial settings for various purposes, including protection, decoration, and functionality.
  • While some industrial coatings may provide protective properties, their primary function may be to enhance aesthetics, improve surface properties (such as adhesion or friction), or provide specific functionalities (such as electrical conductivity or thermal insulation).
  • Industrial coatings are used in diverse industries such as automotive, aerospace, electronics, appliances, furniture, and packaging.
  • They can be applied to a wide range of substrates, including metals, plastics, glass, ceramics, and composites.
  • Common types of industrial coatings include paints, primers, varnishes, enamels, powder coatings, and specialty coatings tailored to specific applications or industries.

In summary, protective coatings are a subset of industrial coatings that are specifically formulated to provide protection against environmental degradation, while industrial coatings encompass a broader range of coatings used in industrial applications for various purposes beyond just protection.

Could one be considered a sub-category of the other ?

Yes, one could be considered a sub-category of the other depending on the context:

1. Protective coatings as a sub-category of industrial coatings: In this view, protective coatings would be seen as a specialized type of industrial coating that focuses primarily on providing protection against environmental factors such as corrosion, abrasion, and UV radiation. Industrial coatings, in this case, would encompass a broader range of coatings used in industrial settings, including protective coatings as well as coatings used for decorative, functional, or other purposes.

2. Industrial coatings as a sub-category of protective coatings: Alternatively, one could argue that industrial coatings are a sub-category of protective coatings, especially if the primary purpose of industrial coatings is seen as providing protection (whether against environmental factors, wear and tear, or other forms of damage) within industrial settings. In this view, protective coatings would be the overarching category, and industrial coatings would represent a specific subset of protective coatings used in industrial applications.

Ultimately, the categorization depends on how one defines and conceptualizes the terms “protective coatings” and “industrial coatings” and the specific context in which they are being used.

How is the Protective Coatings Market Typically Segmented when it comes to Equipment?

1. Light Machinery (Industrial Equipment)

 Light Machinery encompasses small-scale, readily available equipment suitable for lighter industrial applications, often within the ACE (Agriculture, Construction, and Engineering) segment. It features compact size, ease of use, and suitability for repetitive production processes.

Examples: Power Tools (e.g., DeWalt, Makita), Small-scale Manufacturing Equipment, Material Handling Equipment

2. Heavy Industrial Machinery & Specialist Equipment (Industrial Equipment)

Heavy Industrial Machinery & Specialist Equipment caters to demanding sectors such as Oil & Gas, mining, and power generation. These sectors require robust, high-capacity machinery to handle heavy loads and perform critical tasks efficiently and safely.

Examples: Cranes (e.g., Liebherr Group, Terex Corporation), Trailers, Excavators (e.g., Caterpillar Inc.), Drilling Rigs

3. Static High Value Equipment (Industrial Equipment or Engineered equipment depending on customization)

 Static High Value Equipment comprises complex machinery within industrial processes with significant monetary worth. These stationary assets play crucial roles in various industrial applications.

Examples: Cooling Towers (e.g., SPX Corporation), Reactors, Heat Exchangers (e.g., Alfa Laval), Storage Tanks, Vessels

4. Rotating Equipment (Primarily Industrial Equipment with elements of OEM)

Rotating Equipment encompasses complex machinery within industrial processes. These pieces of equipment typically involve rotating or moving components and are essential for various industrial applications.

Examples: Compressors (e.g., Atlas Copco, Ingersoll Rand), Generators (e.g., Caterpillar Inc., Cummins Inc.), Gearboxes, Pumps (e.g., Grundfos, Sulzer)

5. Instruments (Primarily Industrial equipment, with elements of Engineered Equipment depending on customization, or OEM for bulk items)

Instruments are devices used to measure, control, or manipulate various parameters in industrial processes. They play a crucial role in monitoring and regulating conditions to ensure optimal performance, efficiency, and safety.

Examples: Valves, Actuators, Strainers

6. Packaged Units (Primarily Industrial Equipment with elements of OEM or Engineered Equipment depending on degree of customization)

Packaged Units are pre-engineered and pre-assembled systems containing components necessary for specific functions or processes. They offer convenient solutions for industrial applications, with key features such as ease of installation and operation.

Examples: Refrigeration Units, Hydrogen Production Systems, Water Treatment Units, HVAC Systems

What type of vessels are typically used in the Energy Market

  1. Crude Oil
  2. Degassing
  3. Oil/Gas Separation
  4. Hydrocarbon Gas system
  5. Produced Water
  6. Seawater system
  7. Slug catcher
  8. Water injection system

What are common Carboline Protective Coatings used in OEM Market

  1. Primers:
    1. Carbozinc 11 Inorganic zinc rich primer (up to Cx)
    1. Carbozinc 858 Organic zinc rich primer (up to Cx)
    1. Carboguard 893 (SG) Zinc Phosphate primer (up to C4)
    1. Carboguard E-19 Primer for non-ferrous steel
    1. Carbocoat 1342 Alkyd primer
  • High Temperature Resistant Coatings
    • Thermaline 450 EP Epoxy Phenolic for insulated carbon or stainless steel up to 205°C


Contact to get technical advise which Protective Coating product or system fits best to the production process and required standards. Carboline is a globally specified and trusted supplier to the OEM market, providing durable and reliable solutions, supporting the process efficiency. Carboline is market leader in the largest OEM energy market in Europe, which is Italy. We are more then happy to share our experience and expertise to fit your business needs.